Eight things we refuse to do the way this industry does them. Every one of them exists because we sat inside working clinics and watched the other way fail.
Per‑provider pricing turns every hire into a permanent software surcharge. We watched clinics delay hiring over it.
MySpark+ is flat per clinic, staff included. Provider four, five and six cost exactly nothing until you outgrow the tier. Run your team size through the cost calculator and watch the difference compound.
We watched platforms sell compliance back to clinics at hundreds per month, and salon suites skip it entirely at any price.
Patient data protection is in our architecture: encryption in transit and at rest, an immutable audit trail, role permissions, enforced 2FA, and a Business Associate Agreement included in the price on every plan. The detail lives on the security page.
Most practice software is designed by engineers, sold by sales teams, and handed to clinics that must adapt to it. MySpark+ grew up the other way: inside working clinics, shaped every day by the people who run them.
Features exist because a real clinic needed them, not because a roadmap document said so. If it does not survive contact with a real Tuesday morning, it does not ship. The full story is below.
On usage‑capped platforms, hitting your plan limit can silently stop appointment reminders, and the no‑shows start before anyone notices.
Automated patient messages always send on MySpark+, even past your plan cap. It is a structural promise in how our metering works: growth‑critical messages are never held hostage to an upgrade prompt.
The industry norm is quiet metered overages that show up on next month's invoice. Ours is the opposite: when you need more email, SMS or voice in a busy month, you choose to buy a prepaid top‑up pack, starting at $10. Nothing is billed behind your back, and unused top‑ups never expire mid‑cycle.
No contracts, no cancellation terms, month to month, with a 30‑day money‑back guarantee on every plan.
If you ever leave, you get a full export of your data, the same way we migrate you in for free when you arrive. We win clinics by being better, not by locking the door. See how switching works.
The typical clinic stitches together a scheduler, a card processor, a texting app, a form tool and an email platform that have never met each other. MySpark+ replaces the stack: scheduling, online booking, payments and retail POS, memberships and gift cards, two‑way texting with voice calling built in, forms and charting, email marketing and automations, in one place with one bill. The full tour is here.
Legacy platforms ship a few times a year and charge for the privilege. MySpark+ ships improvements weekly, included in every plan, driven by the same source as always: what a real front desk needed this week.
We set out to make clinics run better. The software happened because nothing we could buy, resell, or configure was good enough for the clinics we sat inside of every week.
LitBiz Media started working alongside healthcare clinics: marketing, operations, front desk workflows. Not as consultants who visit, but as a team that sat with the schedule, the no‑shows, the checkout line and the software bills every week. That vantage point is where everything that followed came from.
We launched the first MySpark as a white‑labeled platform built on GoHighLevel, and it genuinely helped: automations, funnels, unified messaging. But GoHighLevel is a general‑purpose marketing platform, and clinics are not general‑purpose businesses. There was no real clinical charting, no room and equipment scheduling, no packages spanning multiple providers, and HIPAA was an expensive add‑on rather than a foundation. We kept hitting the same ceiling: the tool was built for selling, and our clients needed a tool built for care.
Our clinics had used the rest of the market before us, and we watched those frustrations up close. Per‑provider EHRs that turned every new hire into a software invoice. Salon suites with great retail features and no BAA at any price. Platforms where the reminder system, the payment system and the charting system were three logins that disagreed with each other. We took notes for years, not to copy any of them, but to understand exactly where each one made a clinic's day harder, and to go beyond that.
Early in 2026 we started development on MySpark+: a ground‑up practice management platform with none of the old ceilings. It was shaped chair‑side with three working clinics, their front desks, providers and owners feeding the roadmap request by request. HIPAA went in at the first line of code. Flat pricing went in as a conviction: hiring a provider should never trigger a software invoice.
MySpark+ runs scheduling, payments, messaging, charting and marketing for the clinics that shaped it, and improvements ship weekly, driven by the same source as always: what a real front desk needed this week. See what that has produced so far.
MySpark+ is the spark that starts it: the catalyst that sets a clinic in motion and keeps it burning bright. It exists because we spent years working alongside healthcare clinics before writing a line of it, and built exactly what those years demanded.
Questions, ideas, or just want a human? hello@litbiz.io reaches the people who build the product.
Every thriving practice
starts with a spark.
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